For Businesses:

• Access to new customer base: LUSD opens up the possibility of attracting customers who are active in the cryptocurrency and DeFi space, a potentially growing demographic.
• Faster and cheaper international transactions: Compared to traditional international payments, LUSD transactions can be faster and potentially cheaper due to the decentralized nature of the blockchain and reduced reliance on intermediaries.
• Reduced risk of chargebacks: Chargebacks are less common with cryptocurrency payments, protecting businesses from fraudulent transactions.
• Increased transparency and security: All LUSD transactions are recorded on the public Ethereum blockchain, offering improved transparency and security compared to traditional payment methods.
• Potential for higher conversion rates: Some customers might be more inclined to buy from businesses that offer cryptocurrency payment options, especially if they already hold LUSD and want to avoid selling it for fiat currency.

For Customers:

• Convenience and familiarity: If customers already use and understand LUSD, paying with it can be a familiar and convenient option.
• Faster transaction times: LUSD transactions can be significantly faster than traditional bank transfers, especially for international payments.
• Potentially lower fees: Compared to credit card or bank transfer fees, LUSD transactions can be cheaper, especially for smaller amounts.
• Enhanced privacy: LUSD transactions are pseudonymous, meaning personal information like bank account details are not directly attached to the transaction.